AMR Healthcare Exchange an Evergreen Opportunity for Value
Written By: Shabbir Dahod
Tuesday, December 01, 2009
I recently attended the AMR Healthcare
Exchange and I walked away with a feeling of Déjà vu. First of all,
Hussain Mooraj and the AMR team do a great job of
stimulating ideas and connections for joint value creation at all ends
and aspects of the supply chain, including pharmaceutical, life sciences
and health care participants. As always there was a clear sense of
urgency and a feeling of lost time and missed opportunities. This was
accentuated by the closing remarks by Johnson and Johnson (J&J)
President of Supply Chain and Business Processes, Tom Sullivan. Tom
outlined the major value opportunities attained by CPG that remain
distant goals for the Healthcare industry. His challenge to the industry
was to do for life saving drugs and devices what we do for Coke cans.
This year’s conference provided case studies of value attainment by
connecting providers into a Demand-Driven Supply Network (DDSN) of
Pharmaceutical and BioTech companies. Roddy Martin made the case for
Patient Outcomes as the Moment of Truth for the Healthcare value chain.
From the presentations it was clear that significant value attainment
was possible when companies collaborated to identify and understand each
others business issues and in turn develop mutual trust to enhance
integrated cross-company business processes for shared and measurable
value.
The frustration and excitement for all of us is the sheer volume of
opportunity and the feeling that four years ago we were discussing the
same opportunities. Because other industries dominate the annual Top 25
Supply Chain list, Healthcare needs its own special list of Healthcare
Top 25 to identify the leaders in this lagging industry. However,
our industry has complexity and dynamics that require greater care and
hence can support change in very measured steps. These steps need more
investment and oversight in our industry.
As an entrepreneur by nature and profession, I am an optimist! In my
first job in the summer 1981, between high school and college, I worked
for an entrepreneur who was starting a company to provide Local Area
Networking (LAN) gear. In doing research for him I was so excited by the
fact that he was entering a market at a time when market data
identified the 1980’s as the Network Decade. As years and decades past, I
was told that every year was the breakthrough year and every decade was
the Network Decade. Now it is clear that networking is an endless
source of value which grows exponentially as it matures.
DDSN is the same class of evergreen opportunity and the Healthcare
industry is transforming to leverage the value from integrating
processes, people and information. The strategic imperatives in all
parts of the value chain require greater network integration for the
next level of financial performance. We work across the value chain and
it is obvious to us that business plans more so than regulatory force
will drive the adoption of supply network solutions.
Please share with me your perspective. Are you as optimistic as I am and
what parts of the supply chain do you see collaborating more
effectively?
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